Texas Instruments and Ceres Holographics Demonstrate Automotive-qualified Holographic-Enabled Transparent Display Solution
DETROIT Mich. - Oct 14, 2020 - Texas Instruments and Ceres Holographics are demonstrating the industry's first automotive-qualified holographic-enabled transparent display solution at Vehicles Displays Detroit virtual event hosted by the Society of Information Display (SID). The in-plane solution combines Texas Instrument's DLP™ technology and Ceres Holographics' digitally-mastered holographical optical element (HOE) to display information on any type of transparent surface, including instrument cluster, navigation, and infotainment displays on the driving-facing windshield of vehicles in a safe, non-distractive way.
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- Texas Instruments and Ceres demonstrate first automotive-qualified transparent display solution with holographic windshield
- Demo shows how very large windscreen displays can be supported by a DLP projector of less than one liter in volume.
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Founded in 2009, in St. Andrews, Scotland, Ceres Holographics uses its proprietary technology to design, digitally master, and replicate next-generation Holographic Optical Elements (HOEs) for new transparent display (TD) and augmented reality heads up display (HUD) systems. With extensive knowledge of holographic photopolymer films and in-house expertise in photonics and light-guiding, Ceres works with partners and customers to deliver optical systems with precision-engineered, thin-film HOEs enabling mass-market applications in automotive, transportation, aerospace, and wearable technology.
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