Thu, 22 Oct 2020

Texas Instruments and Ceres Holographics Demonstrate Automotive-qualified Holographic-Enabled Transparent Display Solution

DETROIT Mich. - Oct 14, 2020 - Texas Instruments and Ceres Holographics are demonstrating the industry's first automotive-qualified holographic-enabled transparent display solution at Vehicles Displays Detroit virtual event hosted by the Society of Information Display (SID). The in-plane solution combines Texas Instrument's DLP™ technology and Ceres Holographics' digitally-mastered holographical optical element (HOE) to display information on any type of transparent surface, including instrument cluster, navigation, and infotainment displays on the driving-facing windshield of vehicles in a safe, non-distractive way.

To view the full announcement, including downloadable images, bios, and more, click here.

Key Takeaways:

  • Texas Instruments and Ceres demonstrate first automotive-qualified transparent display solution with holographic windshield
  • Demo shows how very large windscreen displays can be supported by a DLP projector of less than one liter in volume.

Click image above to view full announcement.

About Ceres

Founded in 2009, in St. Andrews, Scotland, Ceres Holographics uses its proprietary technology to design, digitally master, and replicate next-generation Holographic Optical Elements (HOEs) for new transparent display (TD) and augmented reality heads up display (HUD) systems. With extensive knowledge of holographic photopolymer films and in-house expertise in photonics and light-guiding, Ceres works with partners and customers to deliver optical systems with precision-engineered, thin-film HOEs enabling mass-market applications in automotive, transportation, aerospace, and wearable technology.


Toni Sottak


Source: Ceres

Distributed by: Reportable, Inc.

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